![]() Cartier is famous for its ‘Bestiaire’ including the Panther brooch of the forties, designed for Wallis Simpson.Ĭartier was a family company until it was bought by the industrialist Robert Hocq in 1964. In the thirties the Haute-Joaillerie part of the company was headed by a woman, Jeanne Toussaint - another first! Under the occupation, this character from the Parisian fashion world, designed a ‘Oiseau en Cage’ (caged bird) series and from 1944, the famous ‘L'Oiseau libéré’ (liberated bird). Both marked their time and became great classics of Maison Cartier. On the jewellery side of the business, the famous ‘panther’ design was launched in the second decade of the twentieth century, the Trinity ring with its three bands appeared in 1924. It was followed in 1932 by the invention of the Pasha, another iconic watch that has been reissued several times in various guises. Its clean, timeless lines and masculine styling have given it continued success and matchless longevity. Cartier produced collections with new forms and continued to innovate.īetween 1917and 1919, inspired by the allied tanks of the First World War, and the new sobriety that prevailed at this time of the rise of modernity and the avant-garde, the company produced the Tank watch. Cultures and traditions from all over the world were also sources of inspiration. The company pioneered the use of platinum in jewellery and made great advances in horology, producing its now iconic watches, including one of its first wristwatches, the ‘Santos’ (1904), named after the aviator Santos-Dumont.Ĭartier took inspiration from the artistic movements of his time, from art deco to expressionism, and produced modern, brightly coloured pieces with stylised, geometrical forms. The King of England gave him the nickname ‘jeweller of kings, king of jewellers’.Ĭartier’s savoir-faire, audacity and the quality of his creations mark the history of luxury. Other courts followed his example in Spain, Portugal, Belgium, Russia, Siam, Greece, Egypt and Monaco. He gave the company the royal warrant in 1904. The Prince of Wales commissioned the jeweller to produce a sumptuous and legendary piece for his coronation in 1902. Cartier was distinguished by the creativity and vitality of its audacious and unique style. Throughout the twentieth century, Cartier has been a favourite of the British royal family. The company remained in the family until 1964 but now belongs to the Compagnie Financière Richemont SA. The company rapidly gained a huge international reputation and established itself in London and New York. He was spotted by the cousin of Napoleon III and earned her protection and the orders of the imperial family.Īrmed with a great reputation, his descendents made the business prosper and installed it at number 13 Rue de la Paix in 1899. The famous Cartier company was founded in 1847 when the young jeweller Louis-François Cartier took over the Paris workshop from his journeyman.
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